The message below was sent earlier this week to all our loyal Heathkit® Insiders. We provide it here for those who didn't receive their Insider email, and those who aren't yet an Insider. This may answer questions non-Insiders have about our products and direction.
Thanks for stopping by, and for your enthusiasm for Heathkit®.
Dear Heathkit Insider,
“What I really hope Heathkit will produce,” a Silicon Valley colleague recently told me, “is a new radio kit with a beautiful finish, maybe in rosewood.” Something great to enjoy building and learn from, and also visually stunning, so he could put it in his living room and keep it forever.
Today, my friend gets his wish.
Exciting news. More on that in a moment.
It’s been a while since we wrote to our Heath Insiders. We promised not to clutter your email inbox until we had something to say. Here’s a quick summary of what we’ve quietly been doing at Heathkit during the past year:
We assembled a terrific team of very talented, hard-working, inventive people. We acquired another company and merged its management, products, assets, and operations gracefully into Heath Company. We ensured we own every last bit of Heathkit intellectual property, to bring you all the manuals, books, vintage designs, and classic logos you love, unencumbered and in perpetuity. We built a company division and acquired a line of vintage add-on designs to sustain the vintage products so important to many Insiders. We developed and integrated our eBay site, so you can buy or bid on auctioned items. We authored and published a helpful Android software app on Heathkit’s GooglePlay site, with more apps to come.
That’s a lot, but there’s more. We’ve designed and developed a wide range of entirely new kit products. We authored the manuals for these kits, complete with the beautiful line art you rely on, preserving and respecting our iconic historic Heathkit style. We developed many new inventions and filed patents on them. We relocated Heathkit, and set up a factory, and a warehouse, and offices, in Santa Cruz, California, near Silicon Valley. We built the back office infrastructure, vendor and supply chain relationships, systems, procedures, operations methods, and well-thought-out corporate structure that a manufacturing company needs to support its customers, to allow us to scale instantly the day we resume major kit sales. All this effort enables us to introduce a fleet of new kits and helps ensure Heathkit can grow, prosper, and continue to bring you great new products for a very long time.
As you can see, we’ve been busy. It takes a lot to bring Heathkit back into the kit business. And we’ve done it.
We’ll have many product announcements coming, but today I want to tell you about our flagship kit.
It’s a simple kit—by intent. We feel an enormous responsibility to respect and maintain the incredible legacy of Heathkit. To us this means, bringing you kits you can build yourself, using our historic renowned Heathkit you-can-do-it “We won’t let you fail”™ approach, yielding working useful appliances so beautiful you’ll be proud to display and use them daily. It also means creating an educational experience that teaches you how they work, and how you can modify or repair what you own.
Further, we feel a very strong commitment to making this experience available to everyone, from 8 to 88 years old. That’s an especially high hurdle. And we’ve done it. The result is the Explorer Jr.™ It’s a simple, beautiful professional-looking little radio. It’s a historic design, made new. It comes in several different colors. You build it yourself. Take it anywhere. When you build it and as use it, you’ll learn to fall in love with radio, for the first time—or all over again. And it’s just the first in a series.
As a Heath Insider, you are special to us. In a few days, we’ll connect www.heathkit.com to our new website where our new products are listed. But you stayed with us through this process. And we want to thank you. So we are giving you, as an Insider, personal advance notice of the new products and new website through this email, before we tell the general public. We want you to know we appreciate your enthusiasm and respect for the Heathkit name and history.
We know that as an Insider, you want to own the first major kit we’ve issued in decades. But please also think about this:
Maybe you have a child, or a granddaughter or grandson, who is ready to start their lifelong love for technology, or who will benefit from the enormous self-esteem that comes from accomplishment. They deserve an Explorer Jr too. (Remember to choose the style they’ll want most—we have six colors). And then, please think about gently helping them build it. You might remember the parent-and-child graphics on the front of so many Heathkit manuals: We can’t count the number of Insiders who fondly remember an adult helping them build their first Heathkit when they were young. What a great way to spend time with someone you care about.
We do not expect initial stock to last long, so please don’t wait to visit our site. Also, please be patient while our new major kit, and new website, go from zero to sixty in two seconds. We might have a few bumps in the road as we scale up, and we appreciate in advance your patience. We’ll work with you to get everything we can right.
We anticipate 30-day shipping time for this week’s orders, and we’ll continue to do everything we can to get all kits ordered this Fall to you in time for the holidays. You can see and order the Explorer Jr. at https://shop.heathkit.com/ now. Please don’t wait to be last: We don’t want to disappoint anyone, but most of all, we don’t want to disappoint our Insiders. Think about whether there’s anyone who would love one of these kits as a holiday present. And thanks for your loyalty and patience as we brought back to you Heathkit’s incredible legacy of the world’s best kits again.
and the team at Heathkit
Heathkit ® is a registered trademark, and Explorer™, Explorer Jr.™, Heathkit Jr.™, and Heathkit® Insider™ are trademarks, of Heath Company. © 2015 All rights reserved. Heathkit® in all uses, the Heathkit name, the Heathkit logos and slogans, and "Heathkit® Educational Systems" are internationally registered trademarks of Heath Company. Other non-Heathkit® marks incidentally appearing here are the property of their respective owners. This message was only sent to people who opted in to the Heathkit Insiders email list.